What is A2P?
Application-to-person messaging, also known as A2P is the framework which supports the ability to use SMS from within an application as opposed to Person to Person which is how a normal, standard cellphone text message is sent.
Think WhatsApp, WeChat, Telegram instead of Nokia, Motorola, Blackberry.
There are countless benefits that A2P SMS messaging can offer your organization when you’re looking for ways to reach a bigger audience or manage existing service expectations. Organizations are working tirelessly to meet their users’ needs. And, since mobile handheld devices are far more in demand than desktops and laptops are, the switch from email marketing to bulk A2P SMS marketing is a massive undertaking for many.
Industries utilizing A2P SMS mobile marketing:
Healthcare
Financial
Mobile Payments
Black Drone A2P SMS Capabilities
International On-Net Coverage and Tier 1 Global Partners - we can offer you wholesale SMS routes with delivery to multiple international destinations at the best competitive prices. Choose the most suitable up to your business needs.
200+ Direct Routes with Top Rated Service Quality - Within broad international coverage and 0-hop and 1-hop interconnection, we offer seamless 2-way SMS transfer with more than 1,000 mobile operators and MVNOs worldwide.
Any A2P SMS Inventory (Bulk or Promotional) - mobile marketing messages, outbound 1-way A2P communications; A2P SMS traffic or Transactional SMS: SMS confirmations, real-time notifications, alerts, one-time passwords, two-factor authentication messages.
Fast Interconnection - The routing and exchange of mobile messages (SMS) is implemented on the secure SMPP (Short Message Peer-to-Peer) or SS7 connectivity.
API Hookups - Take benefit of digital technology to immediately launch SMS connections (SMPP & HTTP)
24/7 Quality Control Support - We provide our partners with a professional account manager, who will lead through the whole process of interconnecting with our company and ensure reliable SMS termination.
4 Ways to Apply A2P SMS
1. A2P streamlines appointments Business owners use A2P marketing to send out appointment reminders to patients, customers, and clients in mere seconds. A2P automates this entire process, so there's little human intervention. The result? People receive information about forthcoming appointments in a speedy timeframe without any of the fuss. Users can customize A2P messages so recipients receive personalized details about an upcoming booking direct on their smartphone -- the type of appointment, the time of the appointment, etc.
2. A2P is more effective than email For years, companies have used email to send important messages to their customers. The problem is, emails have a notoriously low open rate, and most messages end up in the Trash folder. SMS messages are completely different. In fact, research shows that texts have a 98 percent open rate (compared to around a 20 percent open rate for email). That's a huge difference. Why is there such a discrepancy? Well, people are less likely to ignore text messages. The majority of texts come from friends and family, while the majority of emails come from companies trying to sell things. If marketers use A2P, they could reach customers who no longer engage with emails.
3. A2P delivers messages fast Another benefit of A2P marketing is the speed that marketers can deliver important messages to clients and customers. Research shows that a huge 90 percent of people read text messages in the first three minutes of receipt. Emails, on the other hand, linger in inboxes for much longer. Regular mail takes even longer to reach people. Brands will have a lot less scope to get their message across, of course. But this is a good thing. Marketers might have more space to include information in mail and email, but A2P messages are clear and concise. As a result, marketers can convey valuable information quickly. "SMS is precise and to the point. When you only have 160 characters to work with, you learn how to become economical with words," says Venture Beat.
4. A2P is cheap Marketing a business can be expensive. Investing in A2P, however, will provide brands with a return on their investment. Not only will they save on mail costs with this technology, but they won't have to deal with postal delays and letters going missing. It's safe to say, then, that A2P is a cost-effective marketing channel that brands can incorporate into their business for growth and engagement. These are just four of the marketing benefits of A2P messages. If marketers want to streamline appointments, improve open rates, get their message across fast, and save money, this new technology will provide them with a solution.
TMR analysts suggest that the global A2P SMS market, with a valuation of US$62.01 bn in 2017, will exhibit a healthy 4.2% CAGR from 2017 and 2025 and rise to a valuation of US$86.53 bn by 2025.
Get in touch
Customer engagement, customer service, activation and authentication, and as service delivery functions by enterprises and organizations. If your business handles any of this manually - Black Drone can craft a unique A2P SMS solution for your organization.
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Black Drone A2P SMS Partners
