Analytics & Key Performance Indicators
Approaching Analytics:
Exploration - With any client we take time to understand the existing framework before we conduct team audits to help us create a road map that can be approved by the key stakeholders.
Blueprint - No organization is the same and with this, every blueprint phase is unique to it's client. Some require POS analytical software installation and troubleshooting while others need a method to understand how many people are walking past a specific storefront.
The blueprint is meant to address findings from the exploration on how to approach the problem, quantify it and be able to position ourselves in a way that actionable steps can be made to increase sales, overall sales satisfaction, engagement, or simply to collect data.
Analyze - When the blueprint is laid out, collecting data is in readable format is critical. Identifying KPI's and custom reports - Black Drone delivers unadulterated data in a structured form.
Actionable Insights - Once the analyzation is finished; our team of data analytics, statisticians, and social scientists work together rigorously to translate the data and provide real, tangible value.
Key Performance Indicator’s (KPI’s)
A KPI is a type of performance measurement. They evaluate the success of a particular activity in today’s world but they are also meant for organizations and businesses.
With Google or Facebook for example, everything is a KPI - CTR, Engage %, CRO, ROI.
For buildings, hospital networks and other non-tangible uses of analytics, KPI’s come in manufactured form.
Black Drone has had the privilege to provide to both types of analytical consumers and so we package our analytical matrices within the Blueprint / Analyze phases.
Get in touch
If you are in the data business, the burden of discovering bad news is part of the job.
Bounce rate increased on checkout because form capture failure.
Email conversion rate is down 30% because of broken images.
Revenue goals were missed by 24%.
We here believe that any data, is powerful to have and gleans further areas of improvement regardless of what industry you are in.
20 years ago we were not able to identify why an e-mail was not generating customers. Today we can create heat maps of users viewing an email and the interaction time. It's not flawless - but it gleans important information.
This analytical approach is not unique to just the online world. Property technology is creating an analytical bridge that soon will impact every day users as they physically go about their day.
If you would like to unlock your businesses potential - reach out and let's discuss what you're missing.
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Black Drone Analytics Partners
