How to Setup Google Ads to Generate Revenue
Do any of your sales, sign ups, actions occur online? If so, you need to be exposed to various parts of the internet to a degree.
Setting up a Google Ads account generates multiple benefits:
Generate traffic to your web presence
Increase awareness to your message
Create a feedback mechanism for improvement
Analyze users for poor experiences
Tailor your message
Tailor your audience
Step 1: Create an Account
Visit Google’s account creation page and follow the creation steps.
Step 2: Action and Campaign Selection
Depending on your end goal, you want to tackle things differently. Understand the inventory quality along with their strengths and weaknesses.
Display
Shopping
YouTube
Search
Apps
Re-Targeting
Gmail
Spend some time and get to understand each section, the format of the inventory is as important as the quality of users behind the medium. YouTube traffic is cheaper - but it also means a loss in quality. Search traffic is good - but requires planning ahead of time and time into compiling an operating framework.
Start with answering the questions of “What action do we want our users to take?” and “Where do these users exist?”.
End it with “How do I present my message to them?”
Step 3: Craft Your Message
Don’t waste time not-creating a creative by debating it’s effectiveness. Let the numbers tell you what you need to know. Keeping an eye on CTR, Conv. Rate, CPC’s, and market shares over time is the best method to understanding your creatives impact.
Step 4: Double Check Campaign Settings
Depending on the intent, default Google Ads settings are not set in your favor. Rule of thumb dictates that when inventory is at a high - adjust bids to manual CPC’s.
Location settings on default are set to include users who are looking at the location you wish to target. Example: Dennis is reading a tour guide website about Paris - if Google has inventory there - it can target Dennis due to the contextual value of Paris. Dennis is lives in Canada. Your campaign is targeting Paris - you are effectively targeting Dennis in Canada.
Adjust this setting to ‘People in or regularly in your targeted/excluded location’.
For more settings that can be adjusted - make sure to download the Google Ads Editor for offline and power user settings.
Step 5: Submit Payment and Launch
Let your campaign simmer for a week at whatever budget you have allocated. Double check your tracking, audiences and any other supporting tech is in order. Any optimizations to the account should be taken when there is statistical significance to do so.
If you need any support with getting to know more advanced features or maintaining a positive return on investments with Google Ads, Bing Ads or other Self-Serve; reach out to us.