Black Drone

Paid Media

Paid, Earned & Owned Media

Traffic online is broken down in 3 segments when it comes to how it is acquired.

Paid Media, Organic Media, Owned Media.

Paid media is essential to revenue growth and brand awareness. Not just businesses that were built online, but brick and mortar as well. It is defined as having to pay for a placement advertising your business through a digital medium. That medium can be search directories, social networks or online media players.

Organic or Earned media is content that travels across the web based on societal popularity and inherent value, such as blogs, social media, infographics and other assets that people normally engage with online.

Owned media consists of all assets which are considered infrastructure related. CDN, website, data feeds, images and more.

Paid media is in a position to grow rapidly as more channels chase Google and Facebook growth - programmatic and A2P/SMS are two emerging with bright potential. Both of which are plagued by ad fraud.

Black Drone has been drawing up and executing paid media plans for real estate investment trusts, health networks, after school educational services, pet care suppliers, e-commerce giants and forward thinking small businesses for over a decade.

Challenges of Paid Media Ad Fraud

Recent estimates on paid media fraud vary from $6.5 billion to as high as $88 billion, a range that points to the difficulty in measuring fraud’s true impact while highlighting it’s inevitability of being present within all paid media accounts.

When clients come to us with concerns relating to increasing performance on paid media, executing an ad fraud blueprint is crucial to success.

For Black Drone the blueprint is to identify junk bot pockets of traffic within networks, ensuring lower overall cost and honing in on top tier quality users. The paid media traffic we acquire for your business is then put into two pools, one that is used to analyze rate of user engagement over the long term and the second which is used to increase your business goals.

More than one in three US digital media professionals surveyed in December 2019 by verification firm Integral Ad Science (IAS) cited increasing levels of ad fraud as a paid media challenge.

Black Drone Paid Media Services

Get in touch

We at Black Drone know that earning and buying good media is difficult. That’s why we offer free consultations to walk you through your needs, the scope of your goals, and your budget.

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Black Drone Paid Media Partners